How the collecting bug can motivate your customers

The human need to collect and solve challenges can be used by small businesses to raise their profile even if the inspiration is from large public art displays. If you are looking for an example of innovative fundraising and profile building, you cannot go further than a campaign last autumn run by a Sussex-based Sussex …

The rules of attraction

I have been spending the last two years telling anyone who visits me in Brighton & Hove about an innovative new attraction. For short-hand I have described this as a ‘Polo mint on a stick’, but no longer do I need to do so since today, the British Airways i360, which at 450ft  is the tallest viewing platform in the world, has opened.