Telling stories through singing a song of science

John Hinton’s Ensonglopedias of Science and Animals show how you can tell stories of complexity with conciseness and wit. Science is complicated. Lots of difficult of words usually in Latin, complex terminology, and a need to really know your subject well to be able to articulate it to others. Many scientists struggle with sharing their […]

Embracing the Unknown – Scanning for Gold

Back in 2009, I oversaw marketing at Brighton and Sussex Medical School (BSMS), and was thinking about how we could raise our profile.  One afternoon I met Cara Courage, an inspirational arts practitioner who asked me if we wanted to be involved in a project called the Creative Campus Initiative, delivering innovative community art projects […]

How the collecting bug can motivate your customers

The human need to collect and solve challenges can be used by small businesses to raise their profile even if the inspiration is from large public art displays. If you are looking for an example of innovative fundraising and profile building, you cannot go further than a campaign last autumn run by a Sussex-based Sussex […]

Will it go round in circles?

There has never been a better time to sell products as a small business, but showing authenticity and great customer service will give you a distinction over your larger rivals. I had given it my best shot, changed the needle, even taken it back to where I had bought it, who, bearing in mind it […]

The rules of attraction

I have been spending the last two years telling anyone who visits me in Brighton & Hove about an innovative new attraction. For short-hand I have described this as a ‘Polo mint on a stick’, but no longer do I need to do so since today, the British Airways i360, which at 450ft  is the tallest viewing platform in the world, has opened.