Inauthenticity 1 – Authenticity 0

Christmas advert time is here and a good time to see how different retail brands are positioning themselves and trying to show their competitive edge on their rivals. It’s been a tough year for department stores, with the near collapse of House of Fraser and Debenhams looking distinctly unwell. Even the normally reliable John Lewis …

Telling stories through singing a song of science

John Hinton’s Ensonglopedias of Science and Animals show how you can tell stories of complexity with conciseness and wit. Science is complicated. Lots of difficult of words usually in Latin, complex terminology, and a need to really know your subject well to be able to articulate it to others. Many scientists struggle with sharing their …

A better way to run our economy?

On Wednesday night, I had a very interesting evening at Circular Economy Club Brighton & Hove – Mapping Session. It brought together businesses, academics and anyone interested in running our economy by using resources in a more effective and beneficial manner. I have to say I knew very little about the circular economy until I met …

Experts or experience – Can we have both, please?

Yesterday, I was at a CIM Chartered Marketer’s event at Mintel, where the Radio 2 presenter Jeremy Vine, talked about his new book, What I Learnt – What My Listeners Say and Why We Should Take Notice. He opened his session by asking us to choose between hearing from an astronomer who can see the …

Embracing the Unknown – Scanning for Gold

Back in 2009, I oversaw marketing at Brighton and Sussex Medical School (BSMS), and was thinking about how we could raise our profile.  One afternoon I met Cara Courage, an inspirational arts practitioner who asked me if we wanted to be involved in a project called the Creative Campus Initiative, delivering innovative community art projects …

How the collecting bug can motivate your customers

The human need to collect and solve challenges can be used by small businesses to raise their profile even if the inspiration is from large public art displays. If you are looking for an example of innovative fundraising and profile building, you cannot go further than a campaign last autumn run by a Sussex-based Sussex …

Will it go round in circles?

There has never been a better time to sell products as a small business, but showing authenticity and great customer service will give you a distinction over your larger rivals. I had given it my best shot, changed the needle, even taken it back to where I had bought it, who, bearing in mind it …

The rules of attraction

I have been spending the last two years telling anyone who visits me in Brighton & Hove about an innovative new attraction. For short-hand I have described this as a ‘Polo mint on a stick’, but no longer do I need to do so since today, the British Airways i360, which at 450ft  is the tallest viewing platform in the world, has opened.